Positioning this resort-like property as a rare opportunity to experience a service-oriented contemporary lifestyle in the context of early 20th century grandeur.
Once the magnificent estate of a prominent Massachusetts family, Turner Hill’s 21st century incarnation embodies an exclusive golf club, restaurants, inn, and concierge service for the surrounding private homes. In short, our job was to sell resort-style living on Boston's exclusive North Shore.
Brand Strategy
Identity
Tagline
Signage
The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.
The proposed advertising connected the brand with gorgeous food photography. The copy pulled it all together with idea of a wonderful culinary adventure.