What do you see outside YOUR front door?
Creating the extraordinary
These 118 extraordinary condominiums, the first on Fan Pier and developed by The Fallon Company, sold out before construction was completed
One of the first two buildings on Fan Pier and the flagship luxury residential property of the entire Seaport District, Twenty Two Liberty carried a heavy strategic load. We had to convince prospects that a world-class neighborhood would indeed emerge, create an exciting vision of life on a working harbor, and sell the then new concept of “seamless living.”
- Brand Strategy
- Naming
- Identity
- Tagline
- Advertising
- Interactive
The upside-down 2 represents the reflection of a boat on the water . The 2’s connect in an abstract way to represent the reflection of sails, boats, and yachts in Boston Harbor with white clouds against a blue sky above. The silver represents the nickel in the finishes of the homes..or the chrome on a yacht. The logo can be silver foil stamped, embossed white on white or used with the blue and silver.
By promoting 360º views, the constantly changing panorama of a working harbor, and fresh sea breezes, Twenty Two Liberty set itself apart from the enclosed residential towers of downtown Boston.
We created a look book that showcased the stunning harbor views, the yachts passing, and the vision for things to come. The focus was on the promise of a new city on the harbor, a neighborhood like no other.
