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25 Beacon Overview
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon fireplace and 2 chairs darker

NOT YOUR MOTHER’S BOSTON BRAHMIN

Making history modern

We partnered with Sea-Dar Construction, CNW Capital Partners, and Campion & Company to develop a distinctive brand identity for 25 Beacon — a one-of-a-kind residential enclave across from Boston Common. Drawing on Beacon Hill’s historic charm and timeless prestige, we created a visual identity and tagline that positioned the project apart from Boston’s ultra-luxury market. The result? A bold, memorable brand with a wink: “Not your mother’s Boston Brahmin.” This project reflects our expertise in logos for businesses seeking to stand out in competitive, heritage-rich markets.

  • Brand Strategy
  • Identity
  • Advertising
  • Print
  • Website
Exterior of 25 Beacon, a luxury residence in Boston, showcasing our logos for businesses in high-end real estate.

The logo and 25 Beacon identity, inspired by the extraordinary grillwork on the windows, incorporated delicate gold scrolling in and around a sleek, modern font, a marriage of old and new. The color palette has a contemporary vibe that was carried through on the stationery, floor plans and brochure.

Logo design for 25 Beacon, part of our work in logos for businesses seeking distinctive, high-end branding.
25 beacon fonts on black
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Branding details for 25 Beacon, part of our logos for businesses in luxury development.
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Branding details for 25 Beacon, part of our logos for businesses in luxury development.
PMS Cool Gray 8
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon cool gray 8 color
PMS Black
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-black color used in brand identity
We created logos and brand identity for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon color logo ono white for identity
25 beacon black logo on white
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon stationery on black background
Street view of 25 Beacon, featuring branding results from our logos and brand identity for businesses.

The era of the Boston Brahmin is past, but the power of this descriptor still resonates. It is synonymous with wealth, luxury, good taste, and exclusivity — essential characteristics of the building, but updated for the 21st century. Our 25 Beacon advertising used the contrast of old and new to illustrate the changes in this historic building and it’s luxurious homes.

We created logos and brand identity for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon coman on balcony ad spread

Beginning with an oversized print brochure, we used tactile papers reminiscent of the luxurious handmade papers a note might have been written on at the turn of the 20th century… a bit of texture next to matte finish, smooth coated papers sandwiched between a blue-tinted pattern on translucent papers.

We created logos and brand identity for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon embossed box held by two hands
25 beacon print blue pattern inside brochure
25 beacon black and white page with gold stamped type by boston graphic design studio
25 beacon not your boston brahmin type on black page
25 beacon brochure open with blue embossed type and rendering
25 beacon print with skaters in black and white
25 beacon open brochure page
25 beacon brochure with white on white embossing
25 beacon website on imac
25 Beacon iphone-ipad
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  • NEW BUSINESS
Branding and website by Adams Design

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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