Positioning The Heritage On The Garden as a collection of Boston's pre-eminent high-end retail found in one place.
The Heritage On The Garden occupies a full city block in Boston's historic Back Bay neighborhood. It is home to world-famous brands, including Anne Fontaine, Audemars Piguet, Bottega Veneta, GIADA, Hermes, Bonham Skinner Auctioneers & Appraisers, St. John Knits and to renowned restaurant Bistro du Midi. Developed by The Druker Company.
Brand Strategy
Tagline
Advertising
Interactive
We felt it was important to communicate the fact that all these luxury retailers were located within one shopping destination. Using the building as a backdrop and the Public Garden trees, flowers and fence as a foreground, we developed a series of illustrations that were not only sophisticated but fun as the changing seasons were reflected in the store windows, the trees and the passing shoppers.
As each retailer had their own website, we wanted to create a portal that would list all the retailers in the building and point shoppers to each individual site for more specific hours and information.