We created a bespoke mark and brand identity for this prestigious law firm.
Many law firms use their partners' initials in their logo, but few connote the strength, tradition, and ingenuity of the brand identity we created for Grant McCarthy Gagnon. The geometric lines of the ionic column were a perfect jumping off point for us to incorporate the proverbial initials into the circles and straight lines of the column form. Using a contemporary color palette and a silver foil emboss gave the mark even more distinction.
Identity
Print
The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.