grant mccarthy gagnon lady justice

Grant McCarthy Gagnon

We created a bespoke mark and brand identity for this prestigious law firm.

Many law firms use their partners' initials in their logo, but few connote the strength, tradition, and ingenuity of the brand identity we created for Grant McCarthy Gagnon. The geometric lines of the ionic column were a perfect jumping off point for us to incorporate the proverbial initials into the circles and straight lines of the column form. Using a contemporary color palette and a silver foil emboss gave the mark even more distinction.

grant mccarthy gagnon ionic column on corner of building black and white
grant mccarthy gagnon african american man with bookcase in background vertical
grant mccarthy gagnon color palette
grant mccarthy gagnon white logo on green
grant mccarthy gagnon silver embosses logo on blue
grant mccarthy gagnon white logo on brown

The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.

grant mccarthy gagnon business cards stacked
Grant McCarthy Gagnon brand guide pages
grant mccarthy gagnon brand identity with business cards, ipad and iphone

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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