WONDERFULLY EUROPEAN
Battery Wharf was more than a typical luxury condominium and hotel project. The challenge here was a secluded, not-very-noticeable location on a previously industrial section of Boston’s North End waterfront. The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We positioned Battery Wharf as an exclusive private enclave with European sophistication.
In the Battery Wharf brochure, we incorporated a series of abstract ocean-inspired patterns to reflect the property’s unique waterfront setting. These elegant, flowing graphics evoked the movement and texture of the sea, subtly reinforcing the project’s maritime context while adding visual richness and cohesion throughout the piece.
The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We chose various locations that could be compared to famous European destinations such as Paris, Portofino and Venice. Each focusing on how much Battery Wharf was similar.
Stephen Sherman’s warm, fashion-oriented photography and Margie Eis Aghion’s brilliant styling brought our concepts to life as we shot on location in and around Battery Wharf.
The gorgeous folder and brochure was as much about placemaking as about Battery Wharf itself. It fully described the luxe condos and amenities, but it also paid special attention to the location on Boston Harbor. and the proximity to the North End neighborhood. We created a stunning oversized folder that held a multi-level page brochure with half pages focusing on specific amenities.
Adams Design
20 Park Plaza
Boston, MA 02116