Battery Wharf

A sophisticated European-inspired brand for Boston’s only waterfront residential-and-hotel enclave

Situated along a rare stretch of Boston’s harborfront, Battery Wharf required a brand that could unify its luxury residences, boutique hotel, spa, and dining—all while differentiating it from the crowded landscape of Back Bay and Downtown offerings. The identity needed to feel global yet deeply local, capturing a refined lifestyle shaped by water, culture, and a distinctly European sensibility.

Client
Otis & Ahearn
Industry 
Hospitality / Luxury Residential / Mixed-Use Development
Scope of Work 
Brand Strategy, Brand Identity, Visual Language, Photography, Print Collateral, Signage, Advertising, Website
Battery Wharf hotel and residences branding woman with dog
Battery Wharf Boston harbor luxury branding single page ad woman with dogs on leash

The Challenge

Battery Wharf wasn’t just a building—it was an unprecedented mixed-use waterfront destination.

The challenge was to overcome previous perceptions of a failing  condo project and heighten the expectations for modern luxury living, avoiding nostalgia while still grounding the brand in authenticity and place.

The brand had to elevate perceptions, build desire, and position Battery Wharf as a one-of-a-kind harborfront experience.

Battery Wharf hotel and residences branding double page spread with man looking at watch

The Solution

This was a full rebrand of the Battery Wharf condominiums, designed to reposition the property with a distinctly elevated, European sensibility.

Inspired by iconic waterfront destinations such as Portofino, Venice, and Paris, we reimagined the identity to feel timeless, sophisticated, and quietly luxurious—more grand residence than conventional Boston condo.

The proximity to the North End, the parterre gardens and the homes on the water all were the inspiration for the ad campaign photographed on location.

What resulted was a fun, beautiful campaign that resonated with the buyers and spurred on a new enthusiasm for Battery Wharf.

Garamond’s timeless elegance and refined forms echo the “Wonderfully European” tagline, bringing sophistication and heritage to the brand.

PMS Black
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS 325
battery wharf 325 color horizontal

In the Battery Wharf brochure, ocean-inspired patterns evoke the movement and texture of the sea, subtly reinforcing the waterfront setting while adding visual richness and cohesion.

battery wharf pattern b
battery wharf patterns d
Battery Wharf waterfront brand identity

The North End’s European heritage inspired us to highlight parallels between Battery Wharf and iconic destinations like Paris, Portofino, and Venice, emphasizing the property’s timeless charm.

Battery Wharf Boston harbor luxury branding-woman with dogs double page spread on black

Stephen Sherman’s warm, fashion-oriented photography and Margie Eis Aghion’s brilliant styling brought our concepts to life as we shot on location in and around Battery Wharf.

Battery Wharf Boston harbor luxury branding-venice couple wiht masks double page spread on black

The folder and brochure focused on both the luxury of Battery Wharf and its prime location on Boston Harbor, near the North End.

Battery Wharf waterfront brand identity-brochure cover

An oversized folder housed a multi-level brochure, with half-pages dedicated to key amenities for a refined presentation.

Battery Wharf waterfront brand identity buildings with harbor
battery wharf folder with woman and boat on front and open folder and stationery
battery wharf living room
battery wharf paris ad
battery wharf northend ad
battery wharf website on imac
battery wharf building signage

The Results

The rebrand transformed Battery Wharf into a refined, destination-level residential address—one that stands apart from typical waterfront developments.

The new identity elevated perception, strengthened market positioning, and gave the property a distinctive sense of place rooted in European resort living, helping redefine Battery Wharf as something truly special on Boston Harbor.

Read more about how we develop real estate branding.

EXPLORE MORE OF OUR WORK

Start a conversation

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!