Larkwood

A bright, nature-inspired identity for a new condominium community surrounded by woods, river, and fresh air.

Set along a river and framed by woodlands, Larkwood offered the rare chance to brand a community where nature is truly part of daily life. Designed for young families and residents from surrounding towns, the identity needed to feel modern, welcoming, and reflective of the easy, connected lifestyle this developer is known for creating.

Client
Thorndike Development
Industry
Residential Real Estate
Scope of Work
Brand Strategy, Brand Identity, Visual Language, Print Materials, Sgnage, Website
Awards
2024 Prism Award for Best Logo

larkwood birds facing each other on gray

The name “Larkwood” blends the lightness, freedom, and natural beauty evoked by “Lark” with the grounded, timeless strength and organic warmth of “wood,” suggesting an elevated yet serene living experience rooted in craftsmanship, authenticity, and high-end design.

The Challenge

The challenge was to define a brand that captured both the natural advantages of the site—river access, wooded trails, fresh air—and the contemporary convenience of new construction in a market with very few comparable offerings..

Larkwood needed to appeal to buyers seeking more space, more greenery, and an effortless connection to nearby shopping, highways, and recreation. The identity had to strike a balance between sophistication and approachability, speaking directly to a broad audience ready for a simpler, more uplifting way to live.

larkwood business card front

The Solution

We created a vibrant, contemporary identity centered around the idea of nature made modern.

The Larkwood logo, featuring a stylized bird rendered in an elegant, geometric form, became the foundation for a system that feels organic yet polished—a symbol of lightness, ease, and a life lived close to the outdoors.

A refined palette of warm grays and fresh, sunny yellow reflects the community’s mix of natural serenity and everyday optimism. Clean typography, paired with a subtle botanical pattern, adds dimension while keeping the visual language lighthearted and to the point—never overly rustic, always crisp and current.

The tagline “Where the living is easy. Naturally.” emerged as a perfect expression of the Larkwood lifestyle, reinforcing the effortless blend of comfort, convenience, and connection to nature.

Across print, signage, sales materials, and a welcoming digital experience, the brand introduced Larkwood as a place where buyers could breathe easier, stretch out, and enjoy life with less complication and more joy.

The Larkwood bird icon blends natural inspiration with geometric structure, symbolizing a community that is both grounded in nature and elevated in design.

A modern serif paired with clean sans-serif accents delivers a contemporary feel while maintaining lightness and approachability.

A mix of soft gray neutrals and a vibrant yellow accent—reflecting bright sunlight against natural surroundings and giving the brand its signature energy.

larkwood gray pattern

larkwood white lines on yellow background pattern vertical

larkwood business cards horizontal

larkwood folder vertical

larkwood business card in black tray vertical

We created a website that showcases the lifestyle, location and floor plans for the development.

livelarkwood.com

larkwood on laptop with black background

The Results

The new identity brought clarity and distinction to Larkwood’s market position, helping it stand apart as one of the area’s few new-construction condominium options.

The bright, optimistic visual system conveyed the property’s natural advantages while giving the community a sense of personality and warmth. Early interest increased as the brand communicated an easy, modern lifestyle in a wooded setting—perfect for families and residents looking for a refreshingly simple way to live. Larkwood entered the market with a presence that felt both polished and genuinely rooted in place.

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