They came for the extraordinary views. They found an extraordinary life.
Myriad Marvels
Working with the marketing teams of The Collaborative Companies and Carpenter & Company, we positioned One Dalton at the Four Seasons Hotel, as the most innovative and exclusive place to live in Boston.
Innovative. Remarkable. Unique.
One Dalton is the acclaimed
capstone of the late Henry N. Cobb’s
illustrious career.
It is Boston’s tallest residential building,
rising 742’ above the city with 61 floors of luxury floating above a world-renowned hotel.
Brand Strategy
Naming
Identity
Tagline
Advertising
Interactive
The idea of living in the clouds in the tallest residential building in Boston was brought to life in this exquisite brochure filled with rich imagery and elegant typography showcasing the myriad amenities and services at One Dalton.
We crafted an ad campaign spotlighting the building’s prime features: the neighborhood, views, and amenities. Inspired by nearby cultural landmarks like the Museum of Fine Arts and the Isabella Stewart Museum, we portrayed the neighborhood as a vibrant hub for culture, arts, and shopping.