We collaborated with Advisors Living and the LYX Group to create the name and logo to brand identity, tagline, and website development for an exclusive waterside development.
The vision was a timeless, "old money" aesthetic reflecting Marion's history—effortless, exclusive, and naturally elegant. It embodies the atmosphere of prestigious country and yacht clubs, where both young and old affluent residents feel at ease. Mirabelle Bay residents value beauty, embrace life, and savor champagne sunsets.
Brand Strategy
Naming
Identity
Tagline
Interactive
The brand identity was inspired by yacht club jackets and sunsets over the bay.