The Sudbury Apartments

Branding a vibrant multifamily community in a connected downtown neighborhood

The Sudbury Apartments introduce young professionals to a new kind of downtown living—energized, connected, and full of possibility. Our placemaking work began with a visual language and messaging system that captured the lifestyle at the center of this emerging neighborhood.

Client
HYM Investment Group / National Real Estate Advisors
Industry
Multifamily Residential / Urban Living
Services
Brand Strategy, Brand Identity, Visual System, Print, Website

Lifestyle photography showcasing the active, connected living experience at The Sudbury Apartments.

THE CHALLENGE

Introduce a new audience—young professionals—to a rising downtown neighborhood by creating a brand that communicates vibrancy, accessibility, and the unmatched convenience of living at the city’s center.

THE SOLUTION

We developed a kaleidoscope-inspired identity system expressing the diversity, creativity, and momentum of the neighborhood. The tagline captures the energy of urban living and the elevated perspective of a tower overlooking the city and harbor. A vivid palette of orange, pink, red, and periwinkle reinforces the community’s dynamic spirit, while a cohesive mix of brochures, floor plans, and a website presents the lifestyle and extensive amenities.

The kaleidoscope-inspired mark reflects the neighborhood’s diversity and creative momentum.At the city’s center, this vibrant neighborhood pulses with culture, dining, and green space.

The kaleidoscope-inspired mark reflects the neighborhood’s diversity and creative momentum.

A vibrant mix of orange, pink, red, and periwinkle mirrors the neighborhood’s youthful, dynamic character.

the sudbury downtown crossing with theatre lights at night

Brochures and floor plans present the tower’s amenities, design, and neighborhood with rich photography and lifestyle images.

As part of our broader approach to design and branding in Boston, the sudbury apartments ipad and folder

Brochure and floor plan materials for The Sudbury Apartments promoting amenities and neighborhood highlights.

RESULT

The brand positioned The Sudbury Apartments as a lively, modern residential hub—strengthening awareness among young professionals and unifying all touchpoints with a bold, energetic visual presence that reflects the momentum of downtown Boston.

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The Sudbury Apartments

Branding a vibrant multifamily community in a connected downtown neighborhood

The Sudbury Apartments introduce young professionals to a new kind of downtown living—energized, connected, and full of possibility. Our placemaking work began with a visual language and messaging system that captured the lifestyle at the center of this emerging neighborhood.

THE CHALLENGE

Introduce a new audience—young professionals—to a rising downtown neighborhood by creating a brand that communicates vibrancy, accessibility, and the unmatched convenience of living at the city’s center.

THE SOLUTION

The kaleidoscope-inspired mark reflects the neighborhood’s diversity and creative momentum.At the city’s center, this vibrant neighborhood pulses with culture, dining, and green space.

The kaleidoscope-inspired mark reflects the neighborhood’s diversity and creative momentum.

A vibrant mix of orange, pink, red, and periwinkle mirrors the neighborhood’s youthful, dynamic character.

Brochures and floor plans present the tower’s amenities, design, and neighborhood with rich photography and lifestyle images.

RESULT

The brand positioned The Sudbury Apartments as a lively, modern residential hub—strengthening awareness among young professionals and unifying all touchpoints with a bold, energetic visual presence that reflects the momentum of downtown Boston.

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