WELCOME TO YOUR NEW FRONT YARD
The second of Fan Pier’s ultraluxe residences, 50 Liberty offered 120 homes and the same “seamless living” convenience and service as Twenty Two Liberty, with the addition of unusually large balconies and even more spectacular out-to-the-horizon views. Our challenge was to extend the success of the initial residence, which sold out before construction was completed, and maintain the exclusivity of a home on Fan Pier.
Right below the glistening new building that is 50 Liberty is the marina that anchors the site and offers incredible views of the sunrise over Boston Harbor. Our 50 Liberty identity and logo used the number 5 to represent the marina and the number 0 to represent the views from that side of the building. Simple with clean lines, just like the building itself.
Pulling from our stunning library of photography for 50 Liberty, we created and carefully curated a collection of fantastic city views, spectacular harbor vistas, and the full spectrum of life around 50 Liberty. We then wrapped that in a heavily textured cover of white and our brand color, hydrangea blue, embellishing the cover with gorgeous embossed and silver foil-stamped messaging for the project.
Our advertising emphasized the breathtaking views from 50 Liberty, showcasing the harbor as your new front yard. We also incorporated real testimonials from residents of Twenty Two Liberty, highlighting the unique experience of living on the water in the city.
Taking advantage of the hundreds of feet of construction fencing, street furniture, and billboards around the Seaport District, we developed signage to showcase the incredible views and location of 50 Liberty.
Adams Design
20 Park Plaza
Boston, MA 02116