back bay business improvement district logo on purple

Improving the district

The Back Bay Business Improvement District (BID) is charged with making the historic Back Bay commercial corridor even better.

We worked closely with the BID steering committee and with Meg Mainzer-Cohen, President of the Back Bay Association, to create a compelling and memorable identity for the BID. The Back Bay business district is bordered by the eclectic businesses of Newbury Street to the north and the hotels, malls, and towers to the south.

back bay business improvement district kids with purple shirts

Seen from above, the district forms a B shape, bounded by Newbury Street’s small businesses and Commonwealth Mall’s greenery, extending to Boylston Street’s tall, blue glass towers. This design doubles as the initials “BB,” with multi-colored half circles reflecting a diverse, vibrant business hub, blending small enterprises with corporate towers.

back bay business district color palette
back bay business improvement district logo on black

The shape can be used on its own or as part of the larger “BB” monogram.  The double B’s can also be used as a symbol on BID materials. On applications, the B’s can be cropped to play with the edges or wrapped around items like business cards, banners, and totes. 

back bay business district logo on purple tote vertical by boston graphic design studio
back bay business improvement district hat with logo
back bay business improvement district logo on white truck
back bay business improvement district flag pole
back bay business improvement district mug with logo
back bay business improvement district branding

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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