battery wharf living room two chairs and painting

WONDERFULLY EUROPEAN

A private enclave

Battery Wharf was more than a typical luxury condominium and hotel project. The challenge here was a secluded, not-very-noticeable location on a previously industrial section of Boston’s North End waterfront. The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We positioned Battery Wharf as an exclusive private enclave with European sophistication.

battery wharf buildings with harbor
battery wharf ball and trees
belclare wellelsey fonts on black
PMS 325
battery wharf 325 colors
PMS Black
newport one color palette black
battery wharf gray pattern
battery wharf woman holding dog in black and white
battery wharf folder with woman and boat on front and open folder and stationery
battery wharf from harbor

The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We chose various locations that could be compared to famous European destinations such as Paris, Portofino and Venice. Each focusing on how much Battery Wharf was similar.

battery wharf double page spread with man looking at watch

Stephen Sherman’s warm, fashion-oriented photography and Margie Eis Aghion’s brilliant styling brought our concepts to life as we shot on location in and around Battery Wharf.

battery wharf woman with dogs double page spread on black
battery wharf venice couple wiht masks double page spread on black

The gorgeous brochure was as much about placemaking as about Battery Wharf itself. It fully described the luxe condos and amenities, but it also paid special attention to the location on Boston Harbor. and the proximity to the North End neighborhood. We created a stunning oversized folder that held a multi-level page brochure with half pages focusing on specific amenities.

battery wharf brochure cover
battery wharf view of sunset from buildings on harbor
battery wharf living room
battery wharf website on imac

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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