Inspired by the development’s Garden Court with it’s rich floral landscaping, we created a custom mark that referenced that blend 18th-century floral motifs with subtle neoclassical detailing—a symbol that feels at once handcrafted, architectural, and enduring.
The refined serif logotype complements the mark’s delicacy with a calm, timeless presence, expressing the building’s boutique character and elevated residential experience. Soft, muted tones and elegant typography extend the brand’s quiet sophistication across all print and digital materials, creating a cohesive identity that reflects Belclare’s invitation to live beautifully at the heart of Wellesley.
