We worked closely with the owners of this family-owned, fourth generation, fine wine and specialty food store to create a unique logo for their retail store. We crafted a fresh and contemporary logo and brand identity for their store. They desired a mark that would distinguish them from competitors and effectively convey their story and purpose.
Our approach to the brand mark is rooted in the artistry and elegance of fine wine. Inspired by the graceful swirl of wine as it cascades into a glass, the design captures the movement, depth, and sensory experience of a perfect pour.
The mark is infused with rich, nuanced tones drawn from the varietals themselves—deep Bordeaux reds, velvety purples, and golden amber hues—reflecting the craftsmanship, heritage, and passion of a family-owned fine wine establishment.
This emblematic swirl serves as both a visual representation of the tasting experience and a symbol of the connection between tradition and modern refinement. Designed to be timeless yet contemporary, the brand mark seamlessly blends sophistication with warmth, evoking an invitation to explore, savor, and celebrate the world of fine wine.
Adams Design
20 Park Plaza
Boston, MA 02116