THIS IS BOSTON EAST
Boston East defines itself in the context of its neighborhood. These luxury apartments are right on the water, attracting artists and community gardeners, foodies, young professionals and empty nesters, all looking for and enjoying the good life.
The logo embraces the gritty textures of a working wharf and the heavily structured typography of stenciled shipping container labels. We pulled in some of the colors from the edgy, fun interiors. The stripes suggest a bit of a preppy vibe and the colorful kayaks that will be launched from Boston East.
Targeting Millennials, we tapped into the Polaroid photography resurgence to create a nostalgic, engaging campaign. Our transit ads reimagined classic family photos in a Polaroid style, playfully connecting childhood passions with the modern lifestyle at Boston East. This approach resonated with their love for nostalgia, reinforcing how cherished past experiences can shape their aspirational future.
Adams Design
20 Park Plaza
Boston, MA 02116