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This is Boston East.
One of the several projects with Trinity Financial included these 200 luxury apartments on the water in East Boston
Boston East defines itself in the context of its neighborhood. These luxury apartments are right on the water, attracting artists and community gardeners, foodies, young professionals and empty nesters, all looking for and enjoying the good life.
The logo embraces the gritty textures of a working wharf and the heavily structured typography of stenciled shipping container labels. We pulled in some of the colors from the edgy, fun interiors. The stripes suggest a bit of a preppy vibe and the colorful kayaks that will be launched from Boston East.
As the primary demographic was Millennials, we concentrated on social media trends, like the Polaroid pictures that were suddenly appearing. So we developed a series of transit ads that used Polaroids as the jumping- off point for a fun take on family photos and how childhood interests can grow up to become Boston East amenities.
Visually we parlayed the Polaroid theme into a website that spoke to young professionals, adding some quirky language and choice photos that would play across multiple channels. The site is very user friendly and lets you choose apartments online. You can even Facetime with the leasing agents to see your favorite without actually being there.
Adams Design
20 Park Plaza
Boston, MA 02116