Collaborating seamlessly with developer AW Perry we undertook the task of naming, designing the logo, shaping the brand identity, crafting a compelling tagline, and developing the website for this exclusive waterside development.
Branding for Brio Hingham condos on Hingham harbor.
The brand concept plays to the iconic luxury and style of the grand age of Transatlantic travel depicted so powerfully in the posters of the Art Deco era.
Transatlantic travel was the epitome of luxury, defined style and expressed lifestyle aspirations that still resonate today.
Brand Strategy
Naming
Identity
Tagline
Advertising
Print
Interactive
The logo is crafted from signal flags spelling “Brio” as well as a nod to the traditional crests on yacht club jackets.