The brand concept plays to the iconic luxury and style of the grand age of Transatlantic travel depicted so powerfully in the posters of the Art Deco era.
Transatlantic travel was the epitome of luxury, defined style and expressed lifestyle aspirations that still resonate today.
Brand Strategy
Naming
Identity
Advertising
Illustration
Print
Signage
Website
The logo is crafted from signal flags spelling “Brio” as well as a nod to the traditional crests on yacht club jackets.
We created an illustration that spoke to the grand age of travel as well as highlighting how the project was right on the water.