NEW ENGLAND’S FINEST PURVEYOR OF LUXURY STONE
With eight generations of mastery in stone cutting, Cumar stands as New England’s premier purveyor of luxury stone. However, its branding lacked the sophistication to match its exceptional craftsmanship. We reimagined Cumar’s identity, crafting an award-winning rebrand that exudes elegance, distinction, and modernity—transforming its presence into one as refined and enduring as the stone it provides.
The 30th anniversary of Cumar was the perfect opportunity to develop a fresh new logo and brand identity. Clean, crisp and minimalistic, the logo is an elegant square with the letter “C,” an abstract representation of the transformation of a room by Cumar stone.
Through enchanting fairytales starring the founder’s granddaughters, Cumar weaves a seamless narrative that marries heritage with luxury. Each story elegantly unfolds against the backdrop of magnificent stone slabs, embodying the family’s deep-rooted expertise. Minimal yet evocative copy enhances the connection between myth and material, creating a campaign that is as unforgettable as it is eagerly anticipated.
Adams Design
20 Park Plaza
Boston, MA 02116