IT’S NOT JUST WHERE YOU LIVE. IT’S HOW.
We positioned these Seaport condos as the dream lifestyle, no matter what you want or when you want it. 1.33 million square feet across, 447 luxury condominiums, more than 200 apartments, 50,000 square feet of outdoor and indoor amenity space, 125,000 square feet of retail space and a central public piazza.
Eye-catching and provocative are the key words for the ads we created working with renowned fashion photographer Geof Kern. Echelon’s “Anything you want, any time you want it” mentality met its conceptual match with imagery that invited the viewer into the worlds of high fashion and secret desires
Echelon’s unprecedented services and exquisite details and finishes, all packaged in a resort-style community were also packaged in a brochure that spoke to the demographic both visually and verbally. We designed and wrote the story of EchelonSeaport and how you could create your dream life there.
Our signage campaign for EchelonSeaport illustrates how one can use construction signage to carry forward the brand’s messaging and personality. Each “panel” of this scrim can be used separately in a variety of media, including Instagram.
Adams Design
20 Park Plaza
Boston, MA 02116