echelon seaport woman in boat with yellow coat full image

It’s not just where you live. It’s how.

Packaging the concept

Positioning these condos as the dream lifestyle, no matter what you want or when you want it. 1.33 million square feet across, 447 luxury condominiums, more than 200 apartments, 50,000 square feet of outdoor and indoor amenity space, 125,000 square feet of retail space and a central public piazza in Boston's Seaport District.

Positioning these condos as the dream lifestyle, no matter what you want or when you want it. 1.33 million square feet across, 447 luxury condominiums, more than 200 apartments, 50,000 square feet of outdoor and indoor amenity space, 125,000 square feet of retail space and a central public piazza in Boston's Seaport District.

echelon seaport woman in red boat with yellow coat 2-pages

Eye-catching and provocative are the key words for the ads we created working with renowned fashion photographer Geof Kern. Echelon’s “Anything you want, any time you want it” mentality met its conceptual match with imagery that invited the viewer into the worlds of high fashion and secret desires

echelonseaport print ad campaign with couple in hot air balloon
Photoshoot with geof kern and hot air balloon with woman posed for echelonseaport advertising by boston graphic design studio
echelon seaport text on black background about geof kern
echelon seaport street signage horizontal
echelon seaport billboard with balloon girl

Echelon’s unprecedented services and exquisite details and finishes, all packaged in a resort-style community were also packaged in a brochure that spoke to the demographic both visually and verbally. We designed and wrote the story of EchelonSeaport and how you could create your dream life there.

echelon seaport brochure vertical
echelonseaport brochure spreads
echelonseaport signage construction fence on building with blue and greens
echelonseaport construction scrim

A construction scrim doesn’t have to be boring. Our signage campaign for EchelonSeaport illustrates how one can use construction signage to carry forward the brand’s messaging and personality. Each “panel” of this scrim can be used separately in a variety of media, including Instagram.

echelonseaport-woman-african-sitting with long-dress
echelonseaport woman skateboard wearing tank top
echelonseaport signage image of african american with sunflower in background
echelonseaport signage blonde woman sends air kiss blowing red lips outdoors wearing sunglasses and hat
Black serious couple embracing in a white balcony

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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