Featherwinds embodies the essence of serene countryside living, where strong community bonds and effortless life transitions prevail. The name evokes a feeling of lightness and freedom, symbolizing simplicity and tranquility. It represents progress and personal growth, alongside a shift towards a more fulfilling lifestyle for senior adults.
Brand Strategy
Naming
Identity
Print
Website
Quilts speak to America’s history, particularly its rural past. Quilts are symbolic of home, comfort, and community, as everyone came together to share the final work of putting a quilt together. The dandelion suggests country living and soft breezes and upward movement. This concept evokes the warmth of home and the Featherwinds community.
The background pattern is very subtle and was inspired by the stitching on quilts.