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Positioning these 36 exclusive condominiums as the finest, most exclusive residences in the city along with the prestige of the Mandarin Oriental Hotel.
For this project, thinking out of the box meant putting the project in a box. There was a need to make an exclusive clientele feel that this was an equally exclusive opportunity. Because client meetings would be held in the architect’s office and large, custom plans printed there, we recommended an unusual carrying case that represented how different this opportunity was.
As part of our scope of work, we worked with the Peabody Essex Museum in choosing a fan that would become the “Boston fan” for the Mandarin Oriental Hotel.
The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.
The proposed advertising connected the brand with gorgeous food photography. The copy pulled it all together with idea of a wonderful culinary adventure.
Adams Design
20 Park Plaza
Boston, MA 02116