LIFE. GOLF. CELEBRATE.
When this classic Donald Ross golf course celebrated 100 years of superb golf, it also opted to rebrand itself as a modern, multi-function club and facility. We came on board to give Merrimack Valley Golf Club an updated image that spoke both to 21st century needs and an historic legacy.
The magnificent sunsets over the golf course inspired the logo and the color palette for this club’s new identity.
We leveraged the diversity of the club’s audiences and facilities—ballroom, conference rooms, catering kitchen, multiple restaurants—to give MVGC a resort positioning that invites weddings, parties, and business meetings as well as a round of golf or dinner out.
While the course was magnificent and the views spectacular, the club boasted a large wedding and corporate event venue. We created a multi-purpose brochure that spoke to the people looking for event venue as well as recruiting for the club.
Adams Design
20 Park Plaza
Boston, MA 02116