ONE can make the difference
Newport ONE, a leading non-profit direct response agency, works with a wide-range of organizations and some of the world’s most respected charities.
A new name was part of a major rebranding effort for this long-time client. A leader in non-profit fundraising, Newport ONE sought to make its capabilities more widely known. At the same time, both the new name and our tagline, "ONE can make a difference," painted a portrait of a strong industry leader and one solidly behind its clients important work.
Newport ONE wanted to build its image as a one-stop source for all all of their clients’ direct response needs.The identity of ONE became the jumping off point for the entire brand campaign. The name and logo were developed to focus on the ONE, as did the tagline, “ONE can make a difference.” “The Power of ONE” became the headline for all of the marketing.
A new ad campaign supported the rebranding with a message of hope and empowerment delivered with fresh and compelling illustrations by Christiane Beauregard. These futuristic depictions of Newport ONE’s non-profit world are intentionally colorful and upbeat, not only to give the company a new and contemporary image, but also to show the range and diversity of its work.
When it came to the new website, clear messaging and compelling graphic reinforced Newport ONE’s industry leader branding. It also met the challenge of conveying a lot of information in an easy-to-access way, showcasing many services, depth of experience across all channels, not to mention its strong relationships in different segments of the non-profit market.
Adams Design
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Boston, MA 02116