We developed a unique ad campaign and print materials to showcase the extraordinary rooftop pool overlooking downtown Boston. It was the fastest lease-up to date in Aimco history.
Client: Trinity Financial Industry: Real Estate / Multifamily
Brand Strategy
Advertising
Print
Signage
Photography
Art Direction
HAUTE URBAN
We created a modern urban position for these new downtown residences—simple, deliberate, and designed to connect with Boston’s young professionals.
‘Haute Urban’ served as the defining graphic element—an articulate expression of the project’s urban refinement and a direct signal to its metropolitan audience.
A bright palette contrasted with black-and-white urban photography to create a bold visual identity.
We collaborated with fashion photographer Bob Packert to capture elegant black-and-white images showcasing the rooftop pool’s stunning views.
Each image framed the rooftop pool against the city skyline, emphasizing its striking urban proximity.
