penmark red image for print ad campaign

FOR INDEPENDENT THINKERS

Making old new

The old and the new came together in Penmark. Built in 1863, this old school building now houses contemporary luxury condos, its historic past in contrast to its arty, do-your-own-thing SoWa neighborhood. Drawing on both, our graphic design studio crafted a vibrant brand identity that not only captured the spirit of the residences but also helped define a new neighborhood and lifestyle. The choice to use illustration pays homage to the artists and galleries of the South End.

penmark logo on black
Penmark naming
Penmark business cards

Our scope included naming the building and then creating an iconic logo. Because the building was constructed in the 1860’s as a school, we based the logo on mid 19th-century Victorian advertising fonts. We used red and yellow as the primary palette and the jumping off point for the illustrations.

PMS Black
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-black color used in brand identity
PMS 485
echelon pantone red
PMS 1485
penmark 1485 orange color
PMS 134
cool gray color palette for bermans

We worked with illustrator Cathleen Toelke to create these quirky, fun illustrations for the marketing materials. The umbrella theme of the ad campaign was “For independent thinkers,” alluding to residents of the eclectic neighborhood and to the free-thinking lifestyle built around Penmark. The ads followed this up with a theme built around the color of the illustration, Think Red, or Think Blue.

penmark think red ad with dark background
penmark think blue single page ad
Penmark brochure and holder
penmark girl reading red covered book standing on books
penmark brochure map of boston
penmark brochure spread with african american on white sofa and clock
penmark brochure man playing saxophone and man painting
Penmark elevation drawing with banners
Penmark condos pole flags by
penmark on imac
penmark red illustration on ipad

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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