Prism is where Cambridge’s vibrancy meets Kendall Square’s innovation—an elegant fusion of intellect, culture, and cosmopolitan energy. Like its optical namesake, Prism refracts the many facets of its surroundings into a rich, nuanced living experience. Speaking the language of its residents—biotech and business, research and teaching—it offers a refined retreat for professionals, MBAs, post-doctoral fellows, and urban families alike.
Brand Strategy
Naming
Identity
Advertising
The advertising suggests that Prism accommodates many life stories and daily adventures, welcoming its residents home to a relaxing haven from the world beyond and inviting them to step out for a life adventure.