We closely collaborated with our developer partners—Boston Realty Advisors, Torrington Properties, and Mt. Vernon Properties—to meticulously craft a compelling and memorable identity for Rozzie Boston.
Rozzie's essence is eclectic, mirroring the vibrant diversity of Roslindale. Just glance at the logo; it embodies the community's multifaceted character—welcoming people of all ages and backgrounds. Our aim was to harmonize the branding with the interior hues of the building and the lush natural surroundings enveloping the buildings.
Brand Strategy
Naming
Identity
Tagline
Print Collateral
Interactive
The illustration used as the primary brand image symbolizes the wooded areas surrounding the property.
As part of our scope of work, we also crafted a folder, detailed floor plans, and a dynamic website to provide a comprehensive brand presence.