In a moment of culinary innovation, we had the distinct privilege of launching a groundbreaking new restaurant in Boston, helmed by the acclaimed French chef, Guy Martin. The Fairmont Battery Wharf Hotel sought an advertising campaign that would capture attention and firmly establish the restaurant as the quintessential destination for romance.
Our strategy was simple yet profound: we positioned Guy Martin’s sensual French dining experience as the unrivaled locale for an intimate and unforgettable evening. We captured the essence of romance, showcasing the restaurant as the place in Boston for those seeking elegance, passion, and unparalleled culinary artistry. Nestled within the luxurious ambiance of the Fairmont Battery Wharf, it was the perfect location for a truly exceptional romantic experience.
Our advertising was inspired by the extraordinary food photography and iconic lip art used by the restaurant in its decor. What says sensual more than an ad campaign based on the language of a romance novel?
Adams Design
20 Park Plaza
Boston, MA 02116