In a competitive landscape with little differentiation, we lifted these condominiums above the crowd and into the clouds with a name and branding that invited viewers to “imagine more.”
Brand Strategy
Naming
Identity
Print
Advertising
Signage
Interactive
Great brand photography involves more than a great photographer. Lighting assistants, makeup, hair and wardrobe and a superb stylist all play critical roles. But first and foremost is a powerful creative vision. Collaborating with photographer Stephen Sherman and stylist Chloe Barcelou, we brought the vision for Stratus to life.
French folds and luxurious papers were incorporated into the design of the Stratus brochure. Tall and vertical, with generous white space, the book spoke to the light and airy feel of the site.
We developed a responsive website that told the story of Stratus, the neighborhood and the extraordinary amenities that were offered. We populated the website with gorgeous photography of the surrounding area and landmarks.