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Imagine more.
Working with Cabot, Cabot & Forbes and Advisors Living, we named and created innovative branding for these 100 condominiums on 12 extraordinary acres.
In a competitive landscape with little differentiation, we lifted these condominiums above the crowd and into the clouds with a name and branding that invited viewers to “imagine more.”
Situated on a rolling hill with views to wide open spaces around you, our logo for Stratus Residences hits the mark on many different levels. Residents will be looking out at blue skies and wide horizons so we were inspired by the various swirling cloud formations and the shape of the S in Stratus.
Great brand photography involves more than a great photographer. Lighting assistants, makeup, hair and wardrobe and a superb stylist all play critical roles. But first and foremost is a powerful creative vision. Adams Design is known for this and for its ability to translate ideas into memorable branding.
French folds and luxurious papers were incorporated into the design of the Stratus brochure. Tall and vertical, with generous white space, the book spoke to the light and airy feel of the site.
We developed a responsive website that told the story of Stratus, the neighborhood and the extraordinary amenities that were offered. We populated the website with gorgeous photography of the surrounding area and landmarks.
Adams Design
20 Park Plaza
Boston, MA 02116