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Life made easy
Positioned to attract empty nesters seeking "life made easy". Classic suburban lifestyle with 25 elegant condominiums in Wellesley, MA
Like the Bristol custom automobile or the exclusive Hôtel Bristol in Paris, The Bristol Wellesley epitomizes luxury. Both the high level of design and amenities offered speak to an affluent audience at home in Boston’s western suburbs but ready to shed the hassles of large-home ownership. All aspects of the branding reinforce the relaxed and breezy elegance of The Bristol lifestyle.
Working with the existing logo, we created a brand identity and color palette to be used in all marketing. Inspired by the color of hydrangeas and spring flowers, the color palette brings a soft sophistication to the brand.
Bob Packert, acclaimed fashion photographer and visual artist, collaborated with us to create these striking images that encapsulate the kind of elegance found within these elegant condominiums.
Already named and ready to begin construction just as Adams Design came on board, The Bristol needed site signage. Our solution? Set high expectations by comparing the coming residences to other luxury brands and places bearing the Bristol name, from custom automobiles to Parisian hotels.
Adams Design
20 Park Plaza
Boston, MA 02116