SEA THE DIFFERENCE
Inspired both by sea breezes and a spirit of innovation, ourstrategy was to deliver guest experiences that are always fresh and creative. Taking our cue from this, our brand strategy was to impart an upbeat tone, both visually and verbally, consistently across all market segments and applicable to all aspects of this waterfront hotel’s venues, from guest rooms to ballrooms.
Drawing inspiration from ancient navigation maps, maritime symbols, and the rich history of Boston Harbor, we crafted a distinctive brand identity for the hotel. By weaving together intricate cartographic details, seafaring iconography, and nods to the harbor’s storied past, we designed a visual narrative that feels both timeless and evocative—immersing guests in a world of exploration, elegance, and coastal charm.
We incorporated the hotel brand graphics into every aspect of the marketing materials. Using original photography, we created a fresh system of brochures for weddings, business events, hotel guests, and a general audience.
Adams Design
20 Park Plaza
Boston, MA 02116