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Sea the difference
Positioning the hotel as the closest to the water, the best water views, the best sea breezes and the freshest outlook.
Inspired both by sea breezes and a spirit of innovation, the Seaport Hotel’s strategy was to deliver guest experiences that are always fresh and creative. Taking our cue from this, our brand strategy was to impart an upbeat tone, both visually and verbally, consistently across all market segments and applicable to all aspects of this waterfront hotel’s venues, from guest rooms to ballrooms.
The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.
We incorporated the hotel brand graphics into every aspect of the marketing materials. Using original photography, we created a fresh system of brochures for weddings, business events, hotel guests, and a general audience.
For the Seaport Hotel advertising, we created a series of quirky, sea-oriented ads targeted toward each market segment: weddings, business travelers and event planners plus the family visiting Boston. They are informative and fun, meant to suggest an upbeat hotel experience.
Adams Design
20 Park Plaza
Boston, MA 02116