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This changes everything
Positioning these 55 spectacular condos as the choice of sophisticated and adventurous urbanites. Developers: HYM Development and National Real Estate Advisors.
Fifty-five, spectacular, high-in-the-sky condominiums are just the beginning of what makes The Sudbury extraordinary. Strategically, it posed an unusual challenge: charged with branding the residences, we also had to replace entrenched negative perceptions of the neighborhood with vibrant branding of the new Bulfinch Crossing neighborhood.
The logo for the condos (and it’s sister logo for the apartments) was inspired by the idea of a kaleidoscope, from ancient Greek kalós (beautiful) and eîdos (shape). It is a fitting metaphor for The Sudbury as it suggests not only multiple lifestyle choices and activities but also ongoing change and transformation at Bulfinch Crossing.
The gorgeous brochure was as much about placemaking as about The Sudbury itself. It fully described The Sudbury’s luxe condos and amenities, but it also paid special attention to the transformation of the Bulfinch Triangle from tired and boring to exciting and easily accessed from much of Boston.
Our strategy was to bring The Sudbury to life by introducing the kind of discerning people who would be attracted by the astounding 360º views and superb amenities. Affluent, accomplished, and accustomed to the best, they put a humorous twist on The Sudbury’s sophisticated target market.
Adams Design
20 Park Plaza
Boston, MA 02116