EAT. DRINK. EXPLORE.
The heavens are filled with stars and stories, like the constellation Vela and the story of Jason and the Argonauts. Named for the sails of their ship, Vela invites you to imagine a journey of adventure through the night sky, just as the restaurant invites you to experience different cultures and cuisines from your table by the sea. Vela is many things—elegant yet easy, sophisticated yet surprising.
The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.
The proposed advertising connected the brand with gorgeous food photography. The copy pulled it all together with idea of a wonderful culinary adventure.
Adams Design
20 Park Plaza
Boston, MA 02116