O the possibilities!
We worked with Aimco to create the name, logo, tagline and brand graphics for this apartment building for trendy millennials working in biotech.
Trendy ViVO apartments appeal particularly to Kendall Square’s tech-oriented Millennials. Instead of using the usual stock photos that were prevalent in Cambridge marketing, we set about working with award-winning illustrator Jody Hewgill to develop a painting that captured the energy and lifestyle of the building as well as the international nature of the target audience.
Inspired by the shapes of medical flasks and beakers, we created a brand identity that was bright, fresh and attention-getting. The illustration pulled all those colors in and then reinforced the O idea within the painting.
The tagline we developed (O the possibilities!) is punctuated throughout the branding graphics.
Adams Design
20 Park Plaza
Boston, MA 02116